This is the new call for conservation charities, to use advertising as their new awareness campaigns. With depleting wilderness species around the world, people need to be aware about the natural environment and how important these species are for their own human survival. WWF (World Wildlife Fund for Nature) hired creative giants Ogilvy & Mather from India to design their ad campaign and generate awareness. Message was clear ”Our life at the cost of theirs”.

With insecure futures to specific three species - The Elephant, the Turtle and the Rhino were taken as prime awareness species, India’s wilderness will not be the same if these magnificent species do not exist in the wild. Very correctly explained in the images attached.

Wild Navigator understands the importance of awareness campaigns and we wanted to highlight some amazing work carried out by Ogilvy & Mather’s design team and the support to WWF and their programs in India.